Amasa Mexican Kitchen Brings Pre-Opening Pop-Up Series to The Standard This July 2026
Before opening its doors at Alpharetta City Center later this summer, Amasa Mexican Kitchen is giving the community an exclusive preview through a three-night pop-up series at The Standard in downtown Alpharetta on July 13, July 20 and July 27, 2026.
Taking over The Standard on Mondays, Amasa will bring its team, hospitality, signature dishes and beverage program to the space for an immersive preview of what's to come. Guests will have the opportunity to experience the restaurant's Baja-inspired, seafood-forward menu, handcrafted margaritas and welcoming atmosphere weeks before the official opening.
The collaboration with The Standard offers Alpharetta diners an early look at one of the city's most anticipated restaurant openings while highlighting the local hospitality community's support of new concepts.
Featured menu items will include Amasa's award-winning Baja Fish Taco, winner of Best Entrée at the 2026 Taste of Alpharetta, along with Sweet Corn Esquites, ceviche, Carne Asada Fries, churros and more. The menu is 100 percent gluten-free, reflecting the restaurant's commitment to creating an elevated dining experience accessible to all guests.
Amasa Insiders will receive 50 percent off their meal during the pop-up events. Guests can sign up for free at AmasaMexican.com and make their reservation at AmasaMexican.com/popup.
For more information, follow Amasa Mexican Kitchen on Instagram for updates ahead of its opening.
WHEN:
Monday, July 13, 2026
Monday, July 20, 2026
Monday, July 27, 2026
Seatings at 6 p.m., 7 p.m. and 8 p.m.
Reservations are available online at amasamexican.com/popup.
WHERE:
The Standard
4 S. Main St.
Alpharetta, GA 30009
ABOUT AMASA MEXICAN KITCHEN
Amasa Mexican Kitchen is a Baja California-inspired restaurant opening in summer 2026 at Alpharetta City Center. A sister concept to Chichería Mexican Kitchen, Amasa offers a seafood-forward, fully gluten-free menu featuring vibrant Mexican dishes, house-made blue corn tortillas and an elevated tequila program. The restaurant delivers a dynamic dining experience with live entertainment, weekend brunch, family-friendly offerings and interactive culinary events. For more information, visit amasamexican.comor follow Amasa on Instagram.
ABOUT STANDARD RESTAURANT GROUP
Standard Restaurant Group is a friend-owned and operated collection of neighborhood restaurants serving the greater Atlanta area, including concepts in Roswell and Alpharetta. Built around the belief that great hospitality brings people together, Standard creates fun, lively spaces that are welcoming to families, friends and even four-legged guests. Whether stopping in to watch the big game, enjoy live music, gather for a family meal or unwind with drinks, guests will find an atmosphere designed for everyone in between. Complemented by approachable, crave-worthy food and genuine hospitality, Standard Restaurant Group is committed to creating memorable experiences and neighborhood gathering places that keep guests coming back. For more information, visit standardrestaurantgroup.com.