Wetzel’s Pretzels Welcomes Fall with New Apple Cinnamon Bitz
Wetzel’s Pretzels is embracing the season’s sweetest flavors with the debut of its new limited time offer menu item, Apple Cinnamon Bitz, an autumn-inspired twist on the brand’s beloved bite-sized pretzels. Wetzel’s is once again giving snack lovers a reason to savor the flavors of fall.
Available now at participating locations nationwide, Apple Cinnamon Bitz transforms Wetzel’s classic Cin-A-Bitz into a fall indulgence. These shareable pretzel bitz are topped with warm apple pie filling, fluffy whipped topping and a sprinkle of cinnamon sugar — creating layers of buttery, sweet and spiced flavor in every bite. Perfect for strolling on crisp afternoons, game-day gatherings or fueling up during holiday shopping, this limited-time offer is made for savoring the season.
"Sweet, spice and everything nice – that’s exactly what our Apple Cinnamon Bitz delivers," said Sarah Curtis, VP of Marketing at Wetzel’s Pretzels. "We took the irresistible flavor of our Cin-A-Bitz and dressed them up for the season with the cozy tastes of autumn. Whether you’re grabbing a snack on the go or sharing with friends, it’s a delicious fall treat."
Wetzel’s Apple Cinnamon Bitz are available through Nov. 30, 2025, at participating locations nationwide. For more information on Wetzel’s Pretzels, visit wetzels.com.
Editor’s note: This article was posted on Sept. 21, 2025. Please be aware that pricing, hours of operation, availability of specials and menu items may change over time. For the most up-to-date information, please refer directly to the restaurants mentioned above.