Willy's Marks 30 Years, Raises $31,000 for Boys & Girls Clubs
Willy’s Mexicana Grill is capping off its annual fundraising campaign with a week of flavor and community celebration to mark its 30th anniversary.
To celebrate its 30th anniversary on Sunday, July 13, 2025, Willy’s is offering its Willy Good Rewards members a 30% discount on all orders placed in-store, online on Willys.com or in the Willy’s app. Guests must sign up to be a member online by July 12 to be eligible for the discount.
On Tuesday, July 15, 2025, the winning salsa from this year’s Salsa, Salsa! showdown will be served at Willy’s Roswell location (660 West Crossville Road) while supplies last. The winning Chili Island Salsa, created by the William M. and Betty E. Small Boys & Girls Club of Chamblee, boasts mango, peach, pineapple, Thai red chilies, cilantro, mint, lime juice and more. BGCMA members will be on-site during lunch to share their salsa and celebrate with guests.
This year, Willy’s turned up the heat with a goal to raise $30,000 in just 30 days through it’s Give $5/Get $5 fundraiser, and this week’s celebrations mark the culmination of the giving campaign that raised over $31,000 to support youth wellness and leadership programs through the Boys & Girls Clubs in Metro Atlanta, Athens and Bartow County. Willy’s is proud to continue its long-standing partnership with the local Boys & Girls Clubs, having donated over $265,000 over the past decade.
Additionally, weekly happy hour specials continue with a 30th anniversary twist. Through August 3, 2025, these specials are offered from 2-5 p.m.:
Monday: 30% off nachos
Tuesday: Loyalty members earn double points all day
Wednesday: 30% off the Willy Philly, featuring steak, rice, cheese dip, cheddar cheese, peppers, onions and serrano crema
Thursday: Get 30% off entrée purchases (excludes kids meals)
Friday: 30% off the Frito Burrito – a combination of adobe chicken, Frito chips, rice, pinto beans, sour cream, chipotle puree and Willy’s cheese dip
WHEN:
Sunday, July 13, 2025
30% discount to Willy Good Rewards members (exclusions and terms apply – members can review reward in their app for full details)
Tuesday, July 15, 2025
Salsa, Salsa! winning salsa served
Monday-Friday from 2-5 p.m. through August 3, 2025
30th anniversary happy hour specials
WHERE:
Willy Good Rewards Discount: All Willy’s locations (in-store and online)
Salsa, Salsa! winning salsa served
Willy’s Mexicana Grill
660 West Crossville Road
Roswell, GA 30075
770-559-5081
About Willy’s Mexicana Grill
Since opening its doors in Atlanta in 1995, Willy’s Mexicana Grill has stayed true to its roots—serving burritos, bowls, quesadillas, salads, tacos and nachos using only the freshest, highest-quality ingredients. Inspired by founder Willy Bitter’s love for the bold, vibrant flavors of the Mission District in San Francisco, Willy’s continues to do things the right way—no shortcuts, just real food made in-house every day. From homemade salsas, pico de gallo and guacamole, to grilling savory, never frozen meats - it’s all real and it’s all fresh. Guests still enjoy complimentary chips and salsa with every order, just like they did on day one. For more information, visit willys.com.